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Clear thinking on search and the web.
Practical articles on websites, SEO and video for business owners and marketing teams, written from real project experience.
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How to Get More Google Reviews (the Right Way)
How to get more Google reviews without breaking the rules: when to ask, how to share your review link, what to avoid and how to reply…
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How Google Ranks Local Businesses: Relevance, Distance and Prominence
How Google decides which businesses appear in Maps and the local pack, what relevance, distance and prominence mean, and which parts you can actually influence.
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Google Business Profile Checklist: 15 Steps to a Profile That Gets Calls
A 15-step Google Business Profile checklist covering setup, categories, services, photos, reviews and tracking, so your profile turns local searches into calls.
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