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Website design and SEO for photographers and videographers.
Show the work, explain the service and make it clear how someone can enquire. We plan portfolio-led websites around the way a prospective client chooses a studio.
For
Photography, film and hybrid studios
Focus
Portfolio, services and useful enquiries
Starting point
Your work, website and business priorities
From work to enquiry
Help the right client recognise the fit.
A visitor may like the photographs or films and still need to understand what they can commission, where you work and what happens next.
We can plan a new studio website or improve an existing one. The work starts with the services you genuinely offer, the audience you want to reach and the portfolio you have permission to publish. A small, clear site can be more useful than a large collection without a purpose.
Selected galleries establish visual fit. Service pages explain the commission. Project stories add context where it helps. The contact route turns that interest into information your team can respond to. Our portfolio structure guide explains how those page types connect.
Relevant work
Two portfolio-led projects, with their stages made clear.
These examples show website design and migration scope. They do not establish increased bookings, production enquiry delivery or Google ranking gains.
MCT Productions: a public development preview
A custom WordPress build with editable photo collections, searchable portfolio browsing and a dedicated film library. The public case describes the project as in development; final production launch and enquiry delivery are separate steps.
Shuttersteve: a migration review preview
A photography and film website moving from Squarespace to WordPress, with content inventory, galleries, films, URL planning and technical SEO included in the case. The case describes a preview in client review.
The website scope
Present the work. Answer the buying questions.
The proposal defines the pages, deliverables and responsibilities. Your studio approves the business facts, imagery and information made public.
Portfolio and story structure
Choose launch galleries, useful project stories and navigation based on the services you want to sell. Keep private delivery and proofing galleries distinct from the public portfolio.
Service and pricing information
Explain what can be commissioned, genuine coverage, relevant inclusions and the route to a proposal. Decide whether full prices, starting prices or a tailored-quote explanation suit the actual offer.
Photo and film presentation
Plan image preparation, responsive layouts, useful descriptions and film browsing. Hosting, subscription accounts, embedding and any dedicated film pages are defined separately.
Search foundations
Descriptive page information, sensible internal links, relevant image context and agreed technical checks. Location content reflects where the business operates; extra pages must have a useful purpose.
An enquiry route your team can use
Agree the first-contact action, suitable fields, receiving inbox and confirmation message. Studio tools, booking, payments and CRM integrations are included only where specifically scoped.
Editing and continuity
Decide who adds galleries and updates service information. For a redesign, inventory useful content and URLs, agree redirects where needed, and identify hosting, licences and continuing support.
Practical decisions
A website brief starts before the layout.
What should the portfolio include?
Start with representative work for the services you want to prioritise. Agree which collections and stories launch, who selects them and who confirms publication permission. A public portfolio is a curated business presentation; it does not have to contain every delivered image.
What do you want visitors to know about price?
The page should explain the offer even when the final amount needs a conversation. A starting price needs a genuine starting service and clear inclusions. A tailored quote needs an explanation of the information required. Read how to present photography service prices.
Does the website need a different platform?
Editing needs, integrations, ownership and the content to preserve should lead the decision. A focused improvement may be enough when the current platform works. For a broader change, our website redesign service covers the planning conversation; a migration is additional scope, not an automatic recommendation.
What should happen after an enquiry?
Ask for enough information to start a useful conversation about the assignment, timing and location. Explain the next step your studio actually follows. An enquiry is not a confirmed booking. Agree an authorised delivery test with the receiving team before launch, including any third-party tools in scope.
What affects the website quote?
The number and condition of galleries, film requirements, copy, image preparation, old URLs, integrations and editing needs all affect the work. Your approvals and supplied assets also affect delivery. Our photography website quote guide helps you compare those responsibilities without relying on a page count alone.
Image and film details
Search needs context. Visitors need a usable page.
Prepare images for the layouts where they are used, provide meaningful descriptions and keep useful service information available as page text. Google explains image context and descriptive alt text in its image SEO guidance. The exact preparation and performance work is scoped for the actual portfolio.
A film collection, a showreel embed and a dedicated watch page serve different purposes. We discuss what the studio needs before choosing the structure. Google sets specific conditions for video search features in its video SEO guidance; adding a thumbnail or an embed does not guarantee a video result.
Search reporting should distinguish relevant impressions, clicks, received enquiries and bookings. We can discuss measurement setup and the checks needed, but those outcomes require live data. The first build review verifies the agreed work rather than predicts search positions.
The process
Agree the purpose. Review the whole journey.
1. Review the starting point
Discuss your current website, priority services, audience, representative work and enquiry process. Identify what can remain and what needs to change.
2. Define the scope
Agree the launch collections, service pages, copy, platform, film arrangements, integrations, responsibilities and review stages.
3. Build and review
Develop the approved structure and design. Review mobile browsing, service clarity, portfolio links and the proposed enquiry route together.
4. Check and hand over
Check pages, media, links and search settings; arrange authorised enquiry-delivery tests; confirm editing access, ownership and any continuing support.
Questions
Before you commission the website.
Do we need a new website or can you improve the current one?
A focused content, gallery or enquiry improvement may be enough when the current platform meets your needs. A broader redesign is considered when the structure, editing or mobile experience causes problems across the website. We discuss the starting point before proposing the work.
Can our studio keep its current platform?
The platform decision follows your editing needs, portfolio, integrations and migration requirements. We can discuss the current setup before recommending a change. Moving platforms is additional work and should solve a real limitation.
Can you move existing galleries, films and blog posts?
Migration can be included in the agreed scope. We first need an inventory of the content, assets and existing URLs, plus the relevant access and permission to publish. The proposal identifies what moves, what changes and what needs to remain private.
Can the website connect to our client galleries or studio tools?
Yes, the project can include agreed links or integrations with existing tools. Client delivery, private proofing, scheduling and public portfolio browsing have different requirements. We confirm the tool capabilities, account ownership, privacy needs and testing responsibilities before including the work.
Can you guarantee rankings or more bookings?
No. We can agree a website and SEO scope, check the completed work and report on verified activity. Search visibility, enquiry quality and bookings depend on factors beyond a design or content project. Our project examples describe scope and current stage, rather than promise results.
What should we send to request a website quote?
Send your current website if you have one, the services you want to prioritise, representative public work, existing gallery or studio tools and any real deadline. Explain what needs to improve and who will update the website. No passwords or customer records are needed in the first enquiry.
Start with your work
Plan a website your studio can use and keep current.
Send your website if you have one, priority services, a few representative galleries or films, current tools and one thing you want to improve. We can discuss the right scope before preparing a proposal.
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